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Roy Kaufman, Creative Director and Strategist
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Verizon Starfleet

CHALLENGE
There are Treckers and Treckies. Both LOVE Star Trek, and they know every detail. Treckers believe in the Science, Treckies are obsessed with Star Trek logistics. How do you infuse yourself as a brand and convince both? And what about the new generation that just loves Science Fiction?

GROWTH
I directed the team on “Starfleet Academy” as a concept that connected VZW to the Startreck Universe, inviting people to be a part of both brands. We created an entire world including an Academy Portal, CRM, Print, Social and Online ads that ready Treckers and Treckies alike to be a part of the Academy seamlessly with branded VZW content.

ROLES
Assoc. Creative Director
Art Direction/Design
Inter-agency management (UX/Tech)
Concepting
Design (UX/UI)
Team/Creative Client Management
Storyboards
Hiring Film Director and Talent
Pre/Post Production

MEDIA
Digital
Social
OOH
Print

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Close Menu
  • Case Studies
    • Angel Soft
    • Amdro
    • Brawny Broadcast
    • Brawny Clean Freaks
    • Coke Zero
    • Coke Secret Ingredients
    • EMPOWER/GREAT WEST
    • Gold Peak Tea
    • GRAMMARLY
    • GUARDIAN GYM
    • L’Oreal Xbox
    • Moxie Demo Reels
    • MUZIK IS MORE THAN SOUND
    • Nestea The Yes Tea
    • OpenVape
    • Quilted Northern
    • Sparkle
    • Star Trek/Verizon
    • Tough Phone
    • Verizon Small Biz
    • Verizon Equalizer
    • Verizon CRM
    • Verizon Gospel
    • W+
  • Experience
  • Contact