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Roy Kaufman, Creative Director and Strategist
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Verizon CRM

CHALLENGE
Verizon Wireless is ever changing their technology, but their CRM communication was seriously falling outdated and falling short. Not only did the current CRM templates isolate the market but it needed a complete visual and messaging overhaul.

GROWTH
Together with my writing partner David Reed, we led the very large CRM team at moxie to think differently about campaign reach. Big, Bold imagery and short but sweet headlines helped drive customer retention while at the same time garnering a growth of over 500% over an 8 month period. Once we saw what worked and didn’t work, I took the lead on creating the identity subset of VZW Digital CRM Programs.

ROLES
Assoc Creative Director
Concepting
Team/Project Management
Client On-boarding

MEDIA
Digital

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Close Menu
  • Case Studies
    • Angel Soft
    • Amdro
    • Brawny Broadcast
    • Brawny Clean Freaks
    • Coke Zero
    • Coke Secret Ingredients
    • EMPOWER/GREAT WEST
    • Gold Peak Tea
    • GRAMMARLY
    • GUARDIAN GYM
    • L’Oreal Xbox
    • Moxie Demo Reels
    • MUZIK IS MORE THAN SOUND
    • Nestea The Yes Tea
    • OpenVape
    • Quilted Northern
    • Sparkle
    • Star Trek/Verizon
    • Tough Phone
    • Verizon Small Biz
    • Verizon Equalizer
    • Verizon CRM
    • Verizon Gospel
    • W+
  • Experience
  • Contact