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Roy Kaufman, Creative Director and StrategistRoy Kaufman, Creative Director and Strategist
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MUZIK IS MORE THAN SOUND

CHALLENGE
So many Earbuds to choose from. They all sound great right? They all feel great, right? Wrong. And Muzik isn’t just another earbud – it’s a muzik lifestyle brand, connecting technology and lifestyle in. a way that no other brand can. Active, fashion and everyday combine with unique UI to merge into a marriage of YOU!

GROWTH
I was brought on to be a special force of 5 focused on process, writing, concepting, and design. We also had the pleasure of partnering with Bradley Grosh who brought our broadcast spot to life as no one else could.

ROLES
Creative Director (contract)
Writing
Concepting
Design
Team/Project Management
Director of Photography (stills)

MEDIA
Broadcast
Social
Digital
OOH
Print
Packaging

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  • Case Studies
    • Angel Soft
    • Amdro
    • Brawny Broadcast
    • Brawny Clean Freaks
    • Coke Zero
    • Coke Secret Ingredients
    • EMPOWER/GREAT WEST
    • Gold Peak Tea
    • GRAMMARLY
    • GUARDIAN GYM
    • L’Oreal Xbox
    • Moxie Demo Reels
    • MUZIK IS MORE THAN SOUND
    • Nestea The Yes Tea
    • OpenVape
    • Quilted Northern
    • Sparkle
    • Star Trek/Verizon
    • Tough Phone
    • Verizon Small Biz
    • Verizon Equalizer
    • Verizon CRM
    • Verizon Gospel
    • W+
  • Experience
  • Contact