CHALLENGE Some people are CRAZY about clean. It has to be spotless, and they’ll stop at no expense to buy the most premium towel to get the job done. But some of us just want it clean enough. Tommy, the 5 year old is going to mess it up right after we’re done cleaning. Stop wasting time on a perfect clean, and put more focus and money on your family having fun.
GROWTH My team and I were tasked with developing a fun way to differentiate the Sparkle brand from the premium towel. Through digital, we developed ad campaigns and gamification that connected the Sparkle brand values with it’s audience.
ROLES Assoc. Creative Director
Cross-Agency Creative Lead
Team/Creative Client Management