CHALLENGE The Angels are back, in a big way! One of the most iconic Georgia Pacific brands is Angel Soft. It’s been reinforced to stand up to more, but without losing any of it’s softness. So GP came to my team and asked us what we could do.
GROWTH Our big idea was “A Day in the Life of the Angels”. What would an Angel do at work? What about after work? Do they hang out after a shift? All of our executions were about their backstory, and even put people at the center of the story to see what it’s like to wear the wings.
ROLES Assoc. Creative Director
Team/Creative Client Management