CHALLENGE Central Garden and Pet isn’t a well known parent company, but they’ve got some pretty big brands. Pennington, AvoDerm and Amdro to name a few. Central came to us to reimagine the Amdro brand with a new and compelling story that hit on the emotional side of dealing with pests.
GROWTH So we went big on this one. I led the team on 3 big Ideas – The Art of Amdro, Antocalypse and The Support Group. The later is the one that won out, and we worked with Rob Zombie to bring broadcast to life with social and digital.
ROLES Assoc. Creative Director
Team/Creative Client Management