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Roy Kaufman, Creative Director and StrategistRoy Kaufman, Creative Director and Strategist
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EMPOWER/GREAT WEST

CHALLENGE
Retirement isn’t an easy topic to talk about. How do we make it fun and compelling so that people can be entertained and realize they should be giving more thought to their future selves?

GROWTH
We created stories that were something people could get behind. Facts bore, entertainment adores.

ROLES
Creative Director
Concepting
Writing
Storyboards and Design
Team/Project Management

MEDIA
Broadcast
Social
Digital

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Close Menu
  • Case Studies
    • Angel Soft
    • Amdro
    • Brawny Broadcast
    • Brawny Clean Freaks
    • Coke Zero
    • Coke Secret Ingredients
    • EMPOWER/GREAT WEST
    • Gold Peak Tea
    • GRAMMARLY
    • GUARDIAN GYM
    • L’Oreal Xbox
    • Moxie Demo Reels
    • MUZIK IS MORE THAN SOUND
    • Nestea The Yes Tea
    • OpenVape
    • Quilted Northern
    • Sparkle
    • Star Trek/Verizon
    • Tough Phone
    • Verizon Small Biz
    • Verizon Equalizer
    • Verizon CRM
    • Verizon Gospel
    • W+
  • Experience
  • Contact