CHALLENGE Big messes need a big, tough towel that lasts. But not just any towel will do. My team was asked to amplify Brawny’s super toughness, but dig deeper into the core values of the brand.
GROWTH The person that buys Brawny needs something that holds up to the tough stuff, spending no expense to get the job done right. They are “Clean Freaks”, and so is Brawny. Our big idea focused on getting everything obsessively clean.
ROLES Assoc. Creative Director
Art Direction/Design
Concepting
Design (UX/UI)
Team/Creative Client Management
