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Roy Kaufman, Creative Director and Strategist
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Brawny Clean Freaks

CHALLENGE
Big messes need a big, tough towel that lasts. But not just any towel will do. My team was asked to amplify Brawny’s super toughness, but dig deeper  into the core values of the brand.

GROWTH
The person that buys Brawny needs something that holds up to the tough stuff, spending no expense to get the job done right. They are “Clean Freaks”, and so is Brawny. Our big idea focused on getting everything obsessively clean.

ROLES
Assoc. Creative Director
Art Direction/Design
Concepting
Design (UX/UI)
Team/Creative Client Management

MEDIA
Digital
Mobile
Social
OOH
POP

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  • Case Studies
    • Angel Soft
    • Amdro
    • Brawny Broadcast
    • Brawny Clean Freaks
    • Coke Zero
    • Coke Secret Ingredients
    • EMPOWER/GREAT WEST
    • Gold Peak Tea
    • GRAMMARLY
    • GUARDIAN GYM
    • L’Oreal Xbox
    • Moxie Demo Reels
    • MUZIK IS MORE THAN SOUND
    • Nestea The Yes Tea
    • OpenVape
    • Quilted Northern
    • Sparkle
    • Star Trek/Verizon
    • Tough Phone
    • Verizon Small Biz
    • Verizon Equalizer
    • Verizon CRM
    • Verizon Gospel
    • W+
  • Experience
  • Contact