CHALLENGE What’s How Sweet The Sound? It’s just the biggest gospel event of the year. But did you know that Verizon is one of the biggest advocates of this glorious event? The ask was that we show Gospel Groups how important it was to be a part of this event and back it all up with the technology it takes to get their voices heard.
GROWTH I pitched, storyboarded and earned client trust with a large campaign showcasing how awesome Gospel really can be. My team created a platform that showcased 5 music videos, that the user could customize with their own message and share/send to their friends and family. We also had a green-screen booth at the event so that Gospel Lovers could record and share their own video socially on any platform, as well as shareable print pieces.
ROLES Assoc. Creative Director
Inter-agency management (UX/Tech)
Hired Director and Talent
Team/Creative Client Management