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Roy Kaufman, Creative Director and Strategist
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Verizon Gospel

CHALLENGE
What’s How Sweet The Sound? It’s just the biggest gospel event of the year. But did you know that Verizon is one of the biggest advocates of this glorious event? The ask was that we show Gospel Groups how important it was to be a part of this event and back it all up with the technology it takes to get their voices heard.

GROWTH
I pitched, storyboarded and earned client trust with a large campaign showcasing how awesome Gospel really can be. My team created a platform that showcased 5 music videos, that the user could customize with their own message and share/send to their friends and family. We also had a green-screen booth at the event so that Gospel Lovers could record and share their own video socially on any platform, as well as shareable print pieces.

ROLES
Assoc. Creative Director
Inter-agency management (UX/Tech)
Concepting
Design (UX/UI)
Storyboards
Song Writing
Hired Director and Talent
Team/Creative Client Management

MEDIA
Digital
Social
OOH
Print

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Close Menu
  • Case Studies
    • Angel Soft
    • Amdro
    • Brawny Broadcast
    • Brawny Clean Freaks
    • Coke Zero
    • Coke Secret Ingredients
    • EMPOWER/GREAT WEST
    • Gold Peak Tea
    • GRAMMARLY
    • GUARDIAN GYM
    • L’Oreal Xbox
    • Moxie Demo Reels
    • MUZIK IS MORE THAN SOUND
    • Nestea The Yes Tea
    • OpenVape
    • Quilted Northern
    • Sparkle
    • Star Trek/Verizon
    • Tough Phone
    • Verizon Small Biz
    • Verizon Equalizer
    • Verizon CRM
    • Verizon Gospel
    • W+
  • Experience
  • Contact