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Roy Kaufman, Creative Director and Strategist
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Quilted Northern

CHALLENGE
Winning Product of the Year for Quilted Northern Ultra Plush is kind-of a big deal. This was an awareness campaign, meant to get the word out about Ultra Plush and ultimately differentiate it from other premium brands.

GROWTH
My team had a challenging role. It led us a few different campaigns, focusing on the “win” story. One was that it was so awesome only the elite knew about it, and the others focused on fame. We launched a digital ad campaign featuring Ultra Plush in a different way every quarter, maximizing gains through social and click through matrix, adjusting as real time data came though for every launch.

ROLES
Assoc. Creative Director
Writing
Inter-agency management (UX/Tech)
Concepting
Design (UX/UI)
Team/Creative Client Management

MEDIA
Digital
Social

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  • Case Studies
    • Angel Soft
    • Amdro
    • Brawny Broadcast
    • Brawny Clean Freaks
    • Coke Zero
    • Coke Secret Ingredients
    • EMPOWER/GREAT WEST
    • Gold Peak Tea
    • GRAMMARLY
    • GUARDIAN GYM
    • L’Oreal Xbox
    • Moxie Demo Reels
    • MUZIK IS MORE THAN SOUND
    • Nestea The Yes Tea
    • OpenVape
    • Quilted Northern
    • Sparkle
    • Star Trek/Verizon
    • Tough Phone
    • Verizon Small Biz
    • Verizon Equalizer
    • Verizon CRM
    • Verizon Gospel
    • W+
  • Experience
  • Contact