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Roy Kaufman, Creative Director and Strategist
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Verizon Equalizer

CHALLENGE
Just because you run a Small Business doesn’t mean you can’t get the tools you need to compete with the big guys. We were tasked with creating a big splash, and letting people know just how awesome VZW Small Business tools can be.

GROWTH
I directed the team with large high impact placements in OOH, Digital and Social. This cross-paginated with our other campaign VZW Testimonials, but was it’s own entity. In fact, our high-placement ads and educational rich media helped spearhead the need for inspiring and yet educational advertising and grew the agency VZW Small team by 300%.

ROLES
Assoc. Creative Director
Writing
Inter-agency management (UX/Tech)
Concepting
Design (UX/UI)
Team/Creative Client Management

MEDIA
Digital
Social
OOH
POP

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  • Case Studies
    • Angel Soft
    • Amdro
    • Brawny Broadcast
    • Brawny Clean Freaks
    • Coke Zero
    • Coke Secret Ingredients
    • EMPOWER/GREAT WEST
    • Gold Peak Tea
    • GRAMMARLY
    • GUARDIAN GYM
    • L’Oreal Xbox
    • Moxie Demo Reels
    • MUZIK IS MORE THAN SOUND
    • Nestea The Yes Tea
    • OpenVape
    • Quilted Northern
    • Sparkle
    • Star Trek/Verizon
    • Tough Phone
    • Verizon Small Biz
    • Verizon Equalizer
    • Verizon CRM
    • Verizon Gospel
    • W+
  • Experience
  • Contact