CHALLENGE 2015 brings a new year of soil development. There are so many brands out there, and they all claim to be the best. The Ground Up has a unique product offering – All Natural, hand-crafted soil for the serious. The ask is that I help re-design all packaging/print collateral as well as steer the creative strategy for the upcoming year.
GROWTH I updated current packaging with the new brand promise and reworked messaging and design as well as support the new product lines for 2015. I’m currently working with the Operations Director to launch the brand into the future supporting new products with creative strategy, packaging design, social and digital.
ROLES Sr. Art Director/Sr. Designer
New Product Concepting
