CHALLENGE Nestea is perceived by the younger generations (18-25) as the tea that Mom drinks. With their new brand positioning and packaging, Nestea was uniquely posed to rebrand itself in a big 360 degree way. Let’s change the perception, and integrate Nestea into the lives of the demographic inundated with the Monster Power drinks of the world, giving them something that will help them move forward in life.
GROWTH We came up with Nestea, The Yes Tea. It will invigorate you to say yes to all the upcoming big decisions in your life without packing it full of all the other stuff. The story behind the brand was essential, so we gave people a way to say yes. We created inspiring “people just like me” initiatives showing people saying yes. Going to college, taking that new job, moving away from home or marrying your sweetheart. We also empowered our audience with branded content and tools that helped them along the way.
ROLES Sr. Art Director