CHALLENGE Coca-Cola needed a new way to communicate its brand values for the younger millennial group. Traditionally, Coca-Cola has always focused on tradition, family values and all American nostalgia. The target is the anti-tradition, defying antiquated perceptions of how or what to like or consume.
GROWTH We came up with a group The Secret Ingredients to show what happens to your tastebuds, mood and overall happiness when you take a break with a Coke. We decided to show how every time you take a sip the different ingredients in Coke affect your body and mood in different ways.
ROLES Sr. Art Director