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Roy Kaufman, Creative Director and Strategist
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COCA-COLA

CHALLENGE
Coca-Cola needed a new way to communicate its brand values for the younger millennial group. Traditionally, Coca-Cola has always focused on tradition, family values and all American nostalgia. The target is the anti-tradition, defying antiquated perceptions of how or what to like or consume.

GROWTH
We came up with a group The Secret Ingredients to show what happens to your tastebuds, mood and overall happiness when you take a break with a Coke. We decided to show how every time you take a sip the different ingredients in Coke affect your body and mood in different ways.

ROLES
Sr. Art Director
Concepting
Design
Team/Project Management

MEDIA
Broadcast
Digital
Social Storytelling

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Close Menu
  • Case Studies
    • Angel Soft
    • Amdro
    • Brawny Broadcast
    • Brawny Clean Freaks
    • Coke Zero
    • Coke Secret Ingredients
    • EMPOWER/GREAT WEST
    • Gold Peak Tea
    • GRAMMARLY
    • GUARDIAN GYM
    • L’Oreal Xbox
    • Moxie Demo Reels
    • MUZIK IS MORE THAN SOUND
    • Nestea The Yes Tea
    • OpenVape
    • Quilted Northern
    • Sparkle
    • Star Trek/Verizon
    • Tough Phone
    • Verizon Small Biz
    • Verizon Equalizer
    • Verizon CRM
    • Verizon Gospel
    • W+
  • Experience
  • Contact