CHALLENGE Since the legalization of Cannabis in Colorado in January 2014 there has been an influx of dispensaries, edibles, large scale grows and all sorts of new businesses in the industry. The first comment I heard – “Why do we need good advertising? I could wrap this in a paper bag and it sells itself!” The problem is that the mentality of these big earning companies is still stuck back in 1995 and marketing and advertising has taken a back seat. There may not be a lot of competition yet, but OpenVape knows it’s coming and wants to be on the forefront of this new “Green Rush”.
GROWTH Reserve is 100% pure, with no additives. The whole campaign and pitch is about being real – and true connoisseurs not only live their life pure but they expect their Cannabis to be pure too. This was a new business pitch to the agency.
