CHALLENGE Xbox is just for guys nerding out on their favorite game…right? Nope. L’Oreal wanted a bigger presence on digital platforms and engaging the younger female audience with extended content in a way that only Xbox could deliver. We were asked to come up with a platform that could deliver all of the Fashion Week greatness in real-time, but also extend brand engagement over a 6-8 month window.
GROWTH We started with UX/UI right away. This was a complex project involving our huge partnership with Microsoft Xbox Kinect. I directed a team of writers and designers to create a platform that connected with our female audience using Kinect in a new way. Streaming live video during fashion week was great, but what really resonated was the two-way communication interacting with the content directly. We pushed the brand over the edge by offering branded engagements to try on all the new looks and even create looks in real time.
ROLES Assoc. Creative Director
Art Direction/Design
Inter-agency management (UX/Tech)
Concepting
Design (UX/UI)
Team/Creative Client Management
