CHALLENGE Martial Arts is so much more than techniques, styles, and old ideas. It builds character, teaches confidence and humility. And the training in America is out of reach financially to the ones that need it most – inner-city youth. Guardian started in Oakland with a simple idea to bring every kid a membership with every adult that signs up. World-Class training for everyone with top teachers and influencers and a chance for kids to have access to resources to not only train martial arts but to have tools for their school work and a community that brings people together.
GROWTH I was engaged by Joel Lunenfeld, a long time mentor of mine to help develop their brand. After I built the identity system the group took it to levels most people can only dream of. I wish Guardian all the growth and success…and I hope we can create Guardian Denver soon!
ROLES Creative Director (contract)
Brand Development
Concepting
Design
