CHALLENGE Gold Peak Tea has always been the tea tastes most like the sweet tea mom used to make. It’s made from the best ingredients in the world, and my team was tasked with amplifying the brand promise through digital.
GROWTH There are moments of gold happening every day in your life. There are probably gold places in your life, treasures you find if you go and explore the world around you. So I led the team to “Golden Places” as a campaign idea. Whether it be your favorite restaurant or just a feeling you had in the park…Golden things should be shared with the rest of the world.
ROLES Assoc. Creative Director
Art Direction/Design (UX/UI)
Concepting
Team/Creative Client Management
MEDIA Digital
Social
Mobile
