CHALLENGE Coke Zero is the “Anti-Coke”. All the things you think about when you think about Coca-Cola classic – it’s a 180 Degree turn. Late nights, parties and the other side of fun. How can we tap in to this spirit of rebellion as an anti-coke but still keep it on brand?
GROWTH With the same taste and none of the calories, Coke Zero has changed the way people think about low-calorie sodas. Our concept was “The Game Changer”, and all of our executions flipped experiences around. Our portal, in-game content and social executions became tools that girls and guys could use to amplify the fun in any situation.
ROLES Assoc. Creative Director
Art Direction/Design (UX/UI)
Concepting
Team/Creative Client Management
