CHALLENGE It’s daunting as a small business owner to keep up with the large corporations. Man power is much lower, and often finances don’t allow the buying power that large companies have. Verizon has the network and devices that will empower small business to grow and the proof is in the people that use it every day. Let’s get the word out.
GROWTH Starting in 2012 we pitched the idea that testimonials from real people mean more than huge budget ad campaigns. We documented real stories from real people across the nation and gave them center stage, easily inserting the brand by highlighting the products they used. Socially, we asked people to share their own stories at a chance to be highlighted on our properties and in advertising. It’s been greatly successful, creating an entire team to support the VZW Small Biz segment from 2013 and on.
ROLES Assoc. Creative Director
Agency Creative Lead
Hiring Film Director and Talent