CHALLENGE There are Treckers and Treckies. Both LOVE Star Trek, and they know every detail. Treckers believe in the Science, Treckies are obsessed with Star Trek logistics. How do you infuse yourself as a brand and convince both? And what about the new generation that just loves Science Fiction?
GROWTH I directed the team on “Starfleet Academy” as a concept that connected VZW to the Startreck Universe, inviting people to be a part of both brands. We created an entire world including an Academy Portal, CRM, Print, Social and Online ads that ready Treckers and Treckies alike to be a part of the Academy seamlessly with branded VZW content.
ROLES Assoc. Creative Director
Inter-agency management (UX/Tech)
Team/Creative Client Management
Hiring Film Director and Talent