Brawny Broadcast

Open with two friends, Rick and Ed, sitting on a park bench eating ice cream.
Rick: Wanna see something awesome?
Ed: Awesome for me or awesome for you?
Rick just stares at Ed, then slaps his ice cream out of his hands. It goes everywhere.
Ed, disgusted: Awesome for you. As usual.
Ed is hopelessly trying to clean up with that tiny napkin they give with the cone.
Rick: You’re not helping yourself, sticky fingers. Just hold on…
Brawny Giant appears. As he walks across the park, he waves to others in the park who he’s helped before. Once he reaches Ed, he hands him a roll, they have a special moment, and Ed starts cleaning.
Ed to Rick: How did you? What is that?
Rick: It’s the Brawny Giant. Just look at his gentle spirit. Of course, with Triple Action Power, he can be pretty tough too.

They both look at the Brawny Giant and silently admire him.Brawny joins the two friends on bench. Ed suddenly attempts to slap Rick’s ice cream for revenge. Brawny Giant reaches out to block Ed’s arm. Ed winces.

Cut to end card with Brawny logo:
Wherever there’s a mess, there’s Brawny.

Open on a kitchen scene where mom has just spilled a large pot of chili on the counter. Dad enters the kitchen.
Dad: Hey honey, what’s wrong?
Mom, sighing: I just spilled dinner all over the counter.
Dad: You need some help? How are you going to get through all that mess?
Mom starts rolling up one of her sleeves, and the sky outside begins to darken.
Mom: With the toughness…

Mom rolls up her other sleeve and reaches for the roll of Brawny on the fridge. The earth shakes and rumbles as footsteps grow near. Dad appears to be intimidated.

Mom: …of Brawny.

All of the sudden, we see the Brawny Giant appear outside the window as the sky opens up and casts down a ray of sunshine. Dad feels at ease.

Mom: I’ve got Brawny with Triple Action Power. No matter what the mess, I’m covered.
On Screen Copy with Brawny logo: When messes get tough, call on the Giant.

Open on a kitchen scene where mom has just spilled a large pot of chili on the counter. Dad enters the kitchen.
Dad: Hey honey, what’s wrong?
Mom, sighing: I just spilled dinner all over the counter.
Dad: You need some help? How are you going to get through all that mess?
Mom starts rolling up one of her sleeves, and the sky outside begins to darken.
Mom: With the toughness…

Mom rolls up her other sleeve and reaches for the roll of Brawny on the fridge. The earth shakes and rumbles as footsteps grow near. Dad appears to be intimidated.

Mom: …of Brawny.

All of the sudden, we see the Brawny Giant appear outside the window as the sky opens up and casts down a ray of sunshine. Dad feels at ease.

Mom: I’ve got Brawny with Triple Action Power. No matter what the mess, I’m covered.
On Screen Copy with Brawny logo: When messes get tough, call on the Giant.

We open up on a kitchen scene. Dad turns to watch the game on TV while pouring a glass of OJ. It’s obvious he is going to miss the glass. Out of nowhere, we see a giant hand come into frame. With one finger, the hand scoots the glass into place so the juice doesn’t spill. Dad is none-the-wiser.

Cut to two rambunctious boys in the living room. As they wrestle, they hit a coffee table which jostles a bowl of salsa. Right at its tipping point, we see the giant hand come into frame and push the salsa safely onto the table. The kids are unaware.

Cut to an outdoor patio. A group of little girls are playing jump rope. One of the swings of the rope goes a little wide tipping a potted plant. As the plant teeters, we see a giant hand come into frame and steady the plant before it falls. The girls keep playing.

Cut to the kitchen where the father, two boys, and the group of girls have gathered. The mom walks into the kitchen wearing a red flannel shirt similar to the Brawny Giant, and we realize that mom had the toughness of the giant the whole time.

Boy 1, looking puzzled: Hey mom. Where have you been?
Mom, with a confident smirk: Just…straightening things up.
On screen copy: Brawny. Like it never happened.

Open with a series of slow motion shots of dramatic faces. We go from a middle aged woman who is panicking over a spill, to a 20-something guy mouthing “Noooo” and reaching for something, to a child who is wincing and about to cry, to an older couple who gets grossed out by a mess at the same time. Classical music over top.

VO: Some messes are so horrifying, the thought of touching them makes you want to scream.

Each person above rips a towel off the roll in sync with a symbol crashing – to show the transition from fearful to confident.

Then we see slow-motion shots of the same people in the same style, but each person now appears ecstatic and victorious- the polar opposite of what they felt before. 

VO: Brawny is the barrier between you and the messes you’d rather run away from.
Cut to end card with Brawny logo.

Open on the larger-than-life Brawny giant being followed by a helicopter and camera crew.

Giant: I’m no hero. I’m just huge. And it’s up to me to show folks Brawny is the perfect barrier between them and any mess.

We arrive at paintball range, where a paintballler needs to wipe off his goggles. Giant hands him a paper towel. Paintballer looks up in awe, then gets mulled by paintballs. Giant is already on his way to the next stop, but tosses him the whole roll to clean up.

Giant: That they’re covered no matter how gooey, sticky, or sloppy life gets.

Crew arrives to a pie-eating contest. Giant hands first two contestants a couple towels, but then leaves a whole roll with the third one, who’s made the biggest mess.

Giant: Because let’s face it, there are some things no ordinary man, or towel, can handle. 

The giant and crew visit a suburban home where there’s a serious food fight happening among the whole family. As discreetly as he can, Brawny Giant leaves a whole case of Brawny towels in a corner.

Giant: They’ll thank me later.
Giant: One of my mottos is “why touch the yuck?” so I’m just out here, helping folks live up to that I guess. My other motto is “no helicopters” so we should probably wrap this up. It was fun though.

The giant heads off into the distance, tossing paper towel rolls out like candy and waving.
Brawny logo and tag fade up over video: Brawny. Your safeguard against the tough stuff.

ALTS:
Brawny. Why touch the yuck?
Brawny. The best barrier against the worst messes.
Brawny. No mess competes.

We open with mom setting up a plaid velvet rope barrier on the step of her suburban home. As she heads inside, a gravy stain (think mascot) walks up to the door.

Stain: Hey, I’m on the list.
A giant finger lowers down and wags back and forth as if to say “no”.

Stain: C’mon man!? Just let me in!
Wide shot reveals giant, motionless boots and jeans. The stain walks away.
Cut to mom cooking in kitchen, again with the rope blocking. A spilled cup of coffee and a broken egg approach.

Coffee spill: Coffee spill plus 1. We’re on the list.
Giant hand lowers and gives the “stop” sign. The coffee tries to grease the giant’s palm with $20. Giant stands motionless.

Coffee spill: What’s the problem? Am I too tipsy?
Cut to front yard to watch coffee and egg leave. Mom peeks through curtain and smiles.

 End Card: Brawny. Your barrier from unwanted messes.